A series of experiments at Harvard Business School by Michael Norton, Daniel Mochon, and Dan Ariely, found that people value products more when they have put work into assembling them. In one experiment, participants each assembled an item of IKEA…
A series of experiments at Harvard Business School by Michael Norton, Daniel Mochon, and Dan Ariely, found that people value products more when they have put work into assembling them. In one experiment, participants each assembled an item of IKEA…