In a posting on his ever-excellent weblog (I changed my mind yesterday)
Seth Godin talks about how hard it is to change people’s minds if they
are in a situation or a mindset in which there are barriers against
If you’re aiming to get someone to change their mind, you could save yourself a lot of effort by asking yourself: Is this person in a situation (emotional, professional, even architecturally) where they are pre-disposed to flip?
How can I get them to make a tiny flip? And then another one?
A very valuable article IMO for anyone involved in sales, culture change, or just running meetings.