In a posting on his ever-excellent weblog (I changed my mind yesterday)
Seth Godin talks about how hard it is to change people’s minds if they
are in a situation or a mindset in which there are barriers against
change.

If you’re aiming to get someone to change their mind, you could save yourself a lot of effort by asking yourself: Is this person in a situation (emotional, professional, even architecturally) where they are pre-disposed to flip?

And

How can I get them to make a tiny flip? And then another one?

A very valuable article IMHO for anyone involved in sales, culture change, or just running meetings.

Seth Godin on changing minds

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