Leadership: Fear Is Not Enough Motivation For Sustained Change

You may have heard of the ‘burning platform’ metaphor for corporate change. The idea is that people won’t change unless current conditions are sufficiently scary to make them take the leap into change, whether they want to or not.

Here’s a useful short video from Dr Peter Fuda that illustrates the limitations of this metaphor:

“While some urgency helped motivate the CEOs to begin their journey, a fear-driven motivation is not what sustained them over time” – Dr Peter Fuda, author of Leadership Transformed: How Ordinary Managers Become Extraordinary Leaders

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