August 2017

Ethical Fading: Why Good People Do Bad Things

‘Ethical Fading’ happens in decision-making when we focus so much on other aspects of the decision that we forget about the ethical implications, as if they were fading from our view. Ethical fading has been applied to explain the actions of participants in the Watergate scandal, the News International phone-hacking accusations that led to the

Decision Quicksand: Why We Get Bogged Down In Trivial Decisions

Why do people often get bogged down in trivial decisions? It turns out that our brains use the difficulty encountered in making a decision as a factor in deciding how much more time to spend on it. Researchers Aner Sela and Jonah Berger call this process “decision quicksand”. We expect significant decisions to be difficult

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